The Art of Pricing Art

How to price art

The task of pricing your creative work is never easy. Especially when you have devoted years of honing your skill AND your soul invested. It is not like you built a widget and can then calculate materials X time = cost.  Man hours X cost = wholesale  and wholesale X 2 = retail.   After all it took you all of your life to this point to be able to create that piece of genius you are  now offering  to the public.    When the public asks you how long did it take you to … [Read more...]

My Top Ten Tips For Participating In An Art Fair

Jane Robinson Art

One of the main ways that many artists make money from selling their art work is by participating in art fairs. Most artists understand that there is a dual and equal purpose to these fairs - exposure and selling. Art fairs can be very lucrative but can also be very costly.   Every artist has experienced at one time or another an art fair where they either just made their costs or even lost money. I even participated in one where I lost money and the hotel had bed bugs. Uggggg!  This is very … [Read more...]

Are You Allowing People to Price Shop Your Creativity? Here’s the Secret Sauce to Stop

Unique Sellling Proposition

What is the number one reason artrepreneurs aren’t selling their creativity, products and/or services for what they are worth?  They are allowing people to price shop.  You know how this is done – you need an X and you begin searching the web for the best X at the best price, often finding the best price from a big box store, chain store, eBay or something similar.  You know that you cannot compete with sweatshop or discount prices - after all you are creating one of kind, original, specialized, … [Read more...]

Passion & Business Sense = Success

If you are an early-stage creative entrepreneur I’m sure the one concern you have is how in the world you are going to build a successful and profitable business while engaging and staying true to your creativity.  Your creativity and your business is the highest expression of who you are.  Build a business based on your passion. If you don’t you won’t survive.  It’s hard work and don’t let some snake oil salesman tell you anything different.  Your passion comes from your core – the white hot … [Read more...]

Hot ideas to build your creative business income

The Internet offers creative entrepreneurs enormous potential to create multiple streams of income  online. And a creative entrepreneur you have an advantage. You can already envision things that are not yet created. When you sit down to create your art form, whether it is music, poetry, writing, painting, sewing, gardening, etc., you begin with only your imagine to produce a wonderful, new, unique product…your creativity. Here are a few creative business ideas:  Voice over services  Handmade … [Read more...]

The secret to achieving success in your creative boutique

Are you a visionary?   Can you see a clear destination when imagining and planning your creative business?  As a creative person you have the ability to envision something not yet birthed or the growth of something not yet matured but do you have the ability to map out the vision of your business? AND formulate a plan to achieve your vision?  Most businesses and business leaders/owners cannot call themselves visionaries.  They plug-in a traditional and proven model and then plug along in the … [Read more...]

Is your website hearing crickets?

In fact it feels as the road has been closed and you are facing backwards. Most people are excited the day they tell their web designer to push the publish button.  Whala!  You wait for your inbox to be full of contact forms and inquiries about your work, your services, location, etc.... but it is so quiet you can hear the crickets. According to Roy of Techlogon.com, a United Kingdom company named Netcraft reported as of September 2012 that there are about 620 million websites in the world … [Read more...]

How to stand out on the big world of the web

It a big world out there on the web.  So how the hell do you get noticed?  This week's indie biz tip is a response to one reader who asked that question.  What you hear might surprise you.   It even goes against the standard model of "content is king".   Listen in and tell me what you think?  Agree? Disagree?   … [Read more...]

I was ripped off by one of the best – don’t let this happen to you! (Buyer beware)

  Cheeze-O-Pete - my stomach turned again when my accountant asked for some information from 2012 expenses and I saw the payment to a popular, business coach in the amount of $500.  I felt sick.  Not that I felt bad about investing in my business planning but sick that she did not deliver.  I do believe in investing in courses, seminars and coaching but I DO expect them to live up to their claims.  What did I get for my $500?  A one hour telephone conversation. Nothing more. No … [Read more...]

Creativity and business DO mix. Earn cash from your passion

Walk through the door & into your success.   The time is NOW to work smarter, not harder, to build your creative business. Are you an artist, chef, musician, writer, potter, sculptor, creativity coach, designer or any other creative?  If you are like me I found it tiring jumping through hoops, entering competitions, lugging my paintings around the country and still struggle to earn a decent income from my hard work. With the invention of the internet it has changed the way creatives … [Read more...]