3 Reasons You Are Not Selling Art

Selling Art, Artist Branding

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!3 Reasons You Are Not Selling YOUR Art They don’t like your work They don’t know how to find you They don’t know you exist Reason 1: They don’t like your work. Ouch. That hurts. But let’s be realistic, art is subjective. Not everyone likes the same art. While I can appreciate the talent of a particular artist…it is just not my style. I love Continue Reading ››

Say it Loud, I’m an Artist and I’m Proud

Say it loud, I’m an artist and I’m proud Why is so hard to “own” being an artist?  Is it because somewhere along the line someone said in a hushed sneer “Oooohh you know she is an artist” and you just knew that this not a desirable occupation?  That being an artist was a close cousin to the  crazy cat lady?   Is it because your first grade teacher not so quietly said “Well we all know Timmy is not artist” Continue Reading ››

The Real Artist Rant

Art, Selling Art

The Real Artist Rant  Real artists make time to make art. Real artists honor their commitments (to other artists, collectors and others). Real artists don’t whine about not making it big – they just work harder. Real artists need to make money too. Real artists understand they are selling a product, service or entertainment production (and market their work/service/event). Real artists don’t screw their collectors by selling high/selling low depending upon their own money needs. Real artists share their work Continue Reading ››

Selling Art Without Monkey Dust

Selling art, art business

    I often tell my fellow artrepreneurs that when they can help their potential customers make an emotional connection with their work they also help them open their wallets.   Achieve a critical mass of meaningfulness.  No this is not airy fairy, monkey dust B.S.   What this is saying that when you create the yearning for your product it sells itself.   So you ask “How in the world do I accomplish this?”  It is easier than you think  AND it also Continue Reading ››

Your Business as the Third Place

art business, selling art, Jane Robinson

There’s a theory that all of us humans need a third place. Our first place is our home (and those we love, second place is work or school and third used to church or community setting such as a barber shop or neighbor pub (think Cheers). When Starbucks opened they marketed themselves as the “third place”. The term was invented by Ray Oldenburg, a sociology professor at the University of West Florida, who explored the idea in his 1989 book Continue Reading ››

The Secret Ingredient to Building a Great Mailing List

selling art

Creating Your Irresistible Lead Magnet- ILM Here’s the thing – if you’re marketing your art or creative goods and services online, you already know there’s a lot of competition. As an abstract painter I am only one the 7,400,000 Google results.  That is SEVEN MILLION FOUR HUNDRED THOUSAND!  Try googling  for your creative offering and you’ll see what I mean. So what do you do?  You need to amp it up, infuse your personality and offer something of incredible value, Continue Reading ››

Why most artists fail

Artist visionary

Are you a visionary? Can you see a clear destination when imagining and planning your creative business? As a creative person you have the ability to envision something not yet birthed or the growth of something not yet matured but do you have the ability to map out the vision of your business? AND formulate a plan to achieve your vision? Most businesses and business leaders/owners cannot call themselves visionaries. They plug-in a traditional and proven model and then plug Continue Reading ››

Why you should Pin for Christmas sales

Christmas shopping

The countdown to Christmas will begin in just a few short weeks.  Are you ready?  Not just to complete your own shopping but to sell your creative work as gifts? This is the season where millions of people will spend billions of dollars trying to find that perfect gift for someone special. Trying to find something special that is unique and a one-of-a-kind is the challenge.  This is where you come in. Your creative work is absofrickin great and just what they Continue Reading ››

Is your creative business taking advantage of the new definition of luxury?

interior design, abstract art, art, modern art, luxury redefined

Artists, craftmen, interior designers – luxury is now redefined.  People are now living in spaces that speak their own language.   Consider how you can tap into this new trend and build your creative business. The new luxury is customizing your lifestyle and design preferences to meet your own esthetics – and no one elses.   Gone are the days of “prestige” and “social status” as indicator of desirability in luxury brands.  Square footage as a status symbol has been Continue Reading ››

20 tips to building your artist/creative business

art business, selling art

You are your business’ most valuable asset.  Put YOU in everything you do. Act at ALL times with integrity & honesty. Your actions speak volumes about how you really do business and who you really are.  Invest in yourself.  If you are the most valuable asset to your business doesn’t it make sense to nurture and cultivate YOU?  Be the best leader you can be.  Take training and coaching to become the best in your field. Be O.K. with asking Continue Reading ››