The One Page Creative Business Plan

artist business, selling art, creative business, Jane Robinson, artist

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Your One Page Creative  Business Plan    A business plan is an essential roadmap for business success. This living document should change as you and your business evolve.  Most of the creative people I know shudder at the thought of creating a business plan.  Beads of sweat appear on their forehead and their eyes glaze over.  So what do they do?  Nothing.  They know they Continue Reading ››

What James Bond Taught Me About Selling Art

Selling art, art business, Jane Robinson

What is the number one reason artrepreneurs aren’t selling their creativity, products and/or services for what they are worth?  They are allowing people to price shop.  You know how this is done – you need an X and you begin searching the web for the best X at the best price, often finding the best price from a big box store, chain store, eBay or something similar.  You know that you cannot compete with sweatshop or discount prices – after Continue Reading ››

How to Photograph Artwork, Paintings, and Sculptures Without Pulling Your Hair Out

selling art, art business, Jane Robinson, photographing art

How to Photograph Artwork, Paintings, and Sculptures Go digital…of course   With today’s digital cameras there is no reason why you shouldn’t be taking your own photos of your artwork.  Back in tha day…we had to purchase and shoot with slide film and then cross our fingers that they actually turned out O.K.  Of course you could not crop, edit or color-correct afterwards.  You just sent them in to jurors.   The modern digital cameras have now evolved so far Continue Reading ››

Hash Tags 101

#hashtag

  You’ve heard of hashtags by now but might be uncertain how to effectively use them to build your business. If you wonder what the heck a hash- tag is… it is what we used to call the pound sign – #. Twitter hosts the biggest use of the HashTag, but you will see them on Pinterest, Instagram, Google+, Facebook and YouTube. They appear in this format: #hashtag and perhaps you have even thought them a little annoying. But beyond Continue Reading ››

3 Reasons You Are Not Selling Art

Selling Art, Artist Branding

3 Reasons You Are Not Selling YOUR Art They don’t like your work They don’t know how to find you They don’t know you exist Reason 1: They don’t like your work. Ouch. That hurts. But let’s be realistic, art is subjective. Not everyone likes the same art. While I can appreciate the talent of a particular artist…it is just not my style. I love the details I see in wildlife art (or portraits) but I have never purchased any Continue Reading ››

Say it Loud, I’m an Artist and I’m Proud

Say it loud, I’m an artist and I’m proud Why is so hard to “own” being an artist?  Is it because somewhere along the line someone said in a hushed sneer “Oooohh you know she is an artist” and you just knew that this not a desirable occupation?  That being an artist was a close cousin to the  crazy cat lady?   Is it because your first grade teacher not so quietly said “Well we all know Timmy is not artist” Continue Reading ››

The Real Artist Rant

Art, Selling Art

The Real Artist Rant  Real artists make time to make art. Real artists honor their commitments (to other artists, collectors and others). Real artists don’t whine about not making it big – they just work harder. Real artists need to make money too. Real artists understand they are selling a product, service or entertainment production (and market their work/service/event). Real artists don’t screw their collectors by selling high/selling low depending upon their own money needs. Real artists share their work Continue Reading ››

Selling Art Without Monkey Dust

Selling art, art business

    I often tell my fellow artrepreneurs that when they can help their potential customers make an emotional connection with their work they also help them open their wallets.   Achieve a critical mass of meaningfulness.  No this is not airy fairy, monkey dust B.S.   What this is saying that when you create the yearning for your product it sells itself.   So you ask “How in the world do I accomplish this?”  It is easier than you think  AND it also Continue Reading ››

Your Business as the Third Place

art business, selling art, Jane Robinson

There’s a theory that all of us humans need a third place. Our first place is our home (and those we love, second place is work or school and third used to church or community setting such as a barber shop or neighbor pub (think Cheers). When Starbucks opened they marketed themselves as the “third place”. The term was invented by Ray Oldenburg, a sociology professor at the University of West Florida, who explored the idea in his 1989 book Continue Reading ››

The Secret Ingredient to Building a Great Mailing List

selling art

Creating Your Irresistible Lead Magnet- ILM Here’s the thing – if you’re marketing your art or creative goods and services online, you already know there’s a lot of competition. As an abstract painter I am only one the 7,400,000 Google results.  That is SEVEN MILLION FOUR HUNDRED THOUSAND!  Try googling  for your creative offering and you’ll see what I mean. So what do you do?  You need to amp it up, infuse your personality and offer something of incredible value, Continue Reading ››