Chicago’s American for the Art Conference 2015

#abstractmoxy

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!      A great big THANK YOU to the Michigan Council for arts & cultural affairs (MCACA) and Ann Arbor Arts Alliance. What a wonderful experience it was to attend the 2015 American for the Arts Annual Conference in Chicago last week!  This was possible due to a grant I received from MCACA and the Ann Arbor Arts Alliance…thank you, thank you!  The presentations … Continue reading Chicago’s American for the Art Conference 2015

Don’t Throw Shade on Your Talent

As solopreneur artists we often shy away from making decisions that will change our bottom line.  Decisions to terminate a relationship with a gallery or client, not investing in our marketing, traveling to reach new collectors, computer software, accounting services, or not exhibiting in certain venues.  We are afraid that by ending relationships with galleries and/or clients we are losing out on much needed income or they will bad mouth us – throwing shade your way. To keep from someone … Continue reading Don’t Throw Shade on Your Talent

Are You a Hobbyist? Jobbiest? or Professional Artist?

Hobby, Jobby

Is your art/creativity a hobby? A jobby? Or your profession? I ask because I know plenty of  “artists” and they all fit in one or another of these categories. HOBBY: noun, plural hobbies. 1.an activity or interest pursued for pleasure or relaxation and not as amain occupation: Her hobbies include stamp-collecting and woodcarving.   JOBBY: noun, plural jobbies. Job & hobby= Jobby.  Doing something you love to earn a bit of pocket money.   PROFESSIONAL: noun, plural professionals. engaging in an activity for gain or as a means of livelihood extremely competent in a job, etc (of a piece of … Continue reading Are You a Hobbyist? Jobbiest? or Professional Artist?

Ten Strategies to Live Life as Art

Jane Robinson, artist, selling art

Ten strategies for fashioning a life with more creativity, meaning and fulfillment. Becoming an Art Epicurean.   First we must define what exactly an “Art Epicurean” is. The definition of an Art Epicurean is one who strives to discover their creativity and find balance while enjoying life’s everyday luxuries. Someone who shares their passions and creativity with the world…without the barriers of geography, culture, color or faith. With a world filled with interesting people, places, experiences, cultures and endless possibilities … Continue reading Ten Strategies to Live Life as Art

Creative Brand Loyalty Programs – build fans not customers

Rosa's pizza

Brand loyalty and rewards programs are designed to build brand connection and keep customers enthusiastically coming back to your business for more. Customers have grown relatively accustomed to brand loyalty programs—perhaps too accustomed. Everyone loves to get perks and freebies, but is this really creating strong consumer loyalty?  Will your clients leave if you stop the giveaways, free shipping, inner circle perks?  If you are consider starting a brand loyalty program, make sure it’s one that really drives deep connections … Continue reading Creative Brand Loyalty Programs – build fans not customers

Here Are My Top Ten Tips to Hosting a Successful Workshop

art business, selling art, Jane Robinson

Last week I told you WHY you should think about hosting a workshop now here are the brass tacks of how to FILL your workshop and make people say “it was worth every penny”. 1. Design your workshop What exactly are you going teach? Decide what you want to teach and plan your agenda ahead of time. Practice in order to make sure that you can accomplish what you want to within your chosen period of time.       … Continue reading Here Are My Top Ten Tips to Hosting a Successful Workshop

YOU are the expert – teach and earn income

art workshop, teaching art, art class

Teaching an art workshop can provide many benefits to your art career beyond the bottom line.  The most obvious benefit is the added income but additionally it can also help propel your career forward.  By becoming a good workshop leader you can build your reputation as an authority in your given creative field, it can build name recognition, generate sales of your work and add supplemental income. One benefit of teaching is the synergy of meeting and creating with new … Continue reading YOU are the expert – teach and earn income

Use Your “Day Job” to Build Your Art Business

selling art, artist business

Intrapreneuer to Entrepreneur Many entrepreneurs polish their skills within an organization prior to branching out on their own.  You know the individual who is working for an organization but within that company they are the rock stars.  They might earn more and have more clients than the others in the hair salon or spa.  They improve the systems in their department,   they create marketing materials that gain traction and add value to the company over and beyond their job descriptions.  … Continue reading Use Your “Day Job” to Build Your Art Business

The REAL Nitty Gritty of Being an Artist a.k.a. Artrepreneur

Selling art, Artrepreneur

The REAL Nitty Gritty of Being an Artist Artrepreneur   The real nitty gritty truth about selling art?  The truth is that every artist struggles with a lack of self-confidence and insecurities about their work.  Even the rich and famous celebrities we think ooze confidence admit they struggle with insecurities.  Maybe you’ve heard of a famous person who worried that everyone will find out they’re an impostor.   But the difference between the successful individual and those who limp along in … Continue reading The REAL Nitty Gritty of Being an Artist a.k.a. Artrepreneur

How to Reach Your Ideal Customers

selling art, art business, jane robinson, abstract moxy

That Nasty Word…Marketing Think your artwork, your skills and expertise should speak for themself?   Believe now that you have a website your work is done?  All you have to do is hand out business cards, send people to your website and the cash will begin to flow?  Wake up.  You are too smart to know that this is not how the world works.   There have been hundreds of talented, brilliant people whose name we will never hear.  The difference is … Continue reading How to Reach Your Ideal Customers